Move over, millennial pink – there's a new colour in town, and it's sunshine personified! Forget about butter yellow being a wallflower; this season, it's the IT shade, strutting its stuff on runways and sidewalks alike. From fashion houses like Bally and Bottega Veneta to celebs rocking the streets, butter yellow is the colour that unites.
Butter Yellow emerges as the definitive hue of the season, commanding attention on both international runways and city streets alike. Long relegated to the sidelines as a subdued pastel, this colour has now boldly stepped into the limelight, embraced enthusiastically by fashion innovators and celebrities. It steered conversation on the international runways and streets and it is surely a colour all the IT girls seem to agree on this summer.
Its gentle yet vibrant presence has sparked conversations and adorned collections from renowned labels like Bally, Bottega Veneta, Proenza Schouler, Tory Burch, and Louis Vuitton for spring, while maintaining its allure through fall with designers such as Sandy Liang, JW Anderson, Burberry, Bevza, and Skall Studio.
This summer hue falls in the middle of the spectrum between beige and bright yellow, giving it a fresh look garnering understated elegance. Compared to its vibrant colour counterparts a muted butter yellow is much easier to pair with other colours in your wardrobe – especially for those who are color-averse.
Renowned for its association with joy, butter yellow proves universally flattering across all skin tones. However, understanding one’s complexion and personal style is crucial for optimal pairing. Darker and paler complexions may opt for richer shades to avoid a washed-out effect, ensuring a striking ensemble.
How to style Butter Yellow
Styling butter yellow is an exercise in simplicity and sophistication, ideal for both casual outings and professional settings. Whether as a commanding pantsuit, a citrusy handbag, or a creamy shirt, this neutral-turned-statement piece captivates with its understated allure.
This season, swap out traditional neutrals for butter yellow trousers paired with classic tones like white, black, or burgundy. For the adventurous, experiment with unexpected colour combinations such as purple or green, or embrace the timeless appeal of light-wash denim complemented by a striped yellow button-down.
Head-to-toe colour is a bold move, and a butter-yellow suit allows you to make a subtle yet confident statement. The light tone avoids overwhelming brightness, ensuring you stand out without resembling a fruit. It's the perfect colour for warmer months, offering both style and practicality. For a bolder expression, indulge in head-to-toe butter yellow elegance with tailored pant-suits or flowing dresses, accentuated by chunky gold jewellery for added flair. Alternatively, integrate butter-yellow accessories into everyday denim and whites, or explore the romantic allure of flowy skirts and roomy trousers for a relaxed yet polished aesthetic.
Want something more understated? For those seeking a subtler yet impactful statement, a butter-yellow suit delivers a sophisticated edge without overpowering. Embrace its light-hearted charm without fear of overly committing to a vivid hue, ensuring a refined presence throughout the warmer months. Pair denim and white with a butter-yellow tote bag for a touch of sunshine. Flowy skirts, roomy trousers, or tiny shorts in butter yellow create a romantic vibe, while butter yellow tops are your go-to for a laid-back casual look.
Dressing in any colour from head to toe is a bold move, but a butter-yellow suit makes for a subtle flex. While the light tone won’t feel like an overcommitment (i.e., you likely won’t be mistaken for a banana) you will make a statement nonetheless. Plus it’s a great color for the warmer months.
However, if you wish to go all-out butter yellow opt for a pant-suit or a dress and style it with chunky gold jewellery for the best look. For a more understated spin, stick to denim and white and add on a butter-yellow tote bag. Experiment with flowy skirts and roomy trousers or teeny-tiny shorts for a more romantic look, but for a laid-back casual look, butter-yellow tops should be your go-to.
Slay summer with our top butter-yellow picks to rule the season's hottest trend.
MAC Duggal
This fit and flare silhouette is universally flattering in the sweltering summer. Nothing says summer like a frill summer dress, and when you add a dash of the season's hottest colour, you are sure to be absolutely on-trend. Its romantic, feminine and flamboyant design affirms its high-summer mood.
Available at: Mac Duggal and Offline stores of Aza and The White Crow
Ordinaree
Fall in love with summer or fall in love with this butter-yellow co-ord set by Ordinaree? Tailoring is an art mastered by the brand while adding hints of lace detailing. Laid-back enough for a road trip and dressed up it can see you through the night. The result? It is a piece that is effortlessly elegant and perfect for weekend outings during the warmer months.
Available here
Charles and Keith
A timeless silhouette that exudes grace and finesse. Nothing compares to a pair of butter-yellow kitten heels for adding a touch of fun and energy to your outfit. Adorned with striking gold-toned buckles, and pointed toes to elongate the legs, the pair will perfectly complement your midi dress and cropped tailored trousers.
Available at: Charles & Keith
Sameer Madan
Micro hemlines are all the rage this year, and Sameer Madan is all for it. Embrace summer heats, with superb tailoring and simple cuts which is exactly what this co-ord set spells out. Style it with gold hoops and gladiator sandals for a playful look.
Available here
NeceSera
Practicality and functionality come together in this top by NeceSera. This tank top is effortlessly casual, with comfort as the first priority thanks to the loosely fitted silhouette and lightly ribbed waisteline. Pair it with joggers or your favourite set of denim shorts for an elevated look.
Available here
TIL
Oversized and baggy fashion isn't out of style just yet, and summer is the perfect season to slay the trend. Homegrown label TIL adds a splash of sunshine to your season's wardrobe with a silhouette that easy, breezy and chic. The subtle self-pleated detailing, adds an extra layer of sophistication.
Available here
Cosset Clothing
Yellow butter is our favourite neutral hue, and this co-ord is the most functional pair of coordinates you'd ever own! Blending two trends – oversized and butter yellow – it will comfortably see you through the light of day. For a more amped-up look style it with gold chunky jewellery and a statement bag.
Available here
Miraggio
For those who aren't ready to embrace the butter-yellow trend in clothing, lean into new-season accessories with this bucket bag from Miraggio. Poised to become a modern classic, it is a compact yet capacious home for your everyday necessities.
Available at: Miraggio
Swarovski
If it's over-the-top, it has to be these sunnies! Embrace the ‘90s and get ready to dazzle with these elegant yet attention-grabbing sunglasses. They offer a subtle style that allows the sparkling crystal adornments along the frame to stand out. Keep your outfits in solid hues for the best look.
Available: here
Twamev
A perfect outfit for your next special occasion. With the upcoming festive season in India, Twamev's butter-yellow indo-western ensemble gives you all the reasons to add this to your cart. With light flowy ruffles and a waist cinch, the flattering silhouette is perfect for pre-festivities.
Available here
Abraham and Thakore
In line with the current trend of embracing bold and cheerful colours, the Butter Yellow dress is a must-have addition to your wardrobe. This dress is perfect for summer days, beach outings, or garden parties, as it embodies a carefree, sun-kissed vibe that's irresistibly stylish. It's a refreshing lime dress with ombre dye and crewel embroidery, made from tencel fiber, making it stylish and eco-friendly, perfect for poolside lounging."
Available here
Limited Edt
We all love a pair of shoes that can be worn all year round — and these Nike's Dunk Low Women's Shoes at Limited Edt are the ideal fit Combining two of this season’s biggest trends, butter yellow and athleisure, these are the perfect trans-seasonal shoes that will keep you on top of your style game, no matter the season. Add some freshness to your summer kicks.
Available here
Joolry
The most glamorous way to incorporate the trend is jewelled treasures. Yellow diamonds are a prized possession, and this season demands that you flaunt it.
Available here
Past Modern
Step into the spotlight with Past Modern's Butter Yellow mini dress, a charming blend of elegance and playful style. Perfect for the modern fashionista, this dress captures the essence of the latest trends in a radiant hue that exudes confidence and warmth. Pair it with strappy sandals for a casual day out or dress it up with heels and statement jewellery for an evening event.
Available here
The Dramebaaz Co
The ultimate wardrobe summer staple for 2024? A crisp butter butter-yellow shirt. This short by Dramebaaz Co. can easily be dressed up with statement jewellery or dressed down with a pair of linen pants. No matter what the occasion, this shirt is something that stands the test of time and it will always be held in high regard.
Available here
Oshin Studio
For those who love the oversized fashion trend, this is your ultimate pick for the season. Channel nonchalant elegance with Oshin Studios shirt for a casual summer afternoon at home. The silhouette is entirely minimalist, allowing you to experiment with statement accessories like a pair of sunnies.
Available at Oshin Studios