The fashion industry is constantly changing, with some people sticking to familiar and popular brands while others seek out new designs that are intriguing and thought-provoking. There has been a growing trend of discovering lesser-known brands in recent years, and AiSpi is one such brand that brings a range of niche European brands with luxury appeal and unique creativity to the Indian market.
Brainchild of global traveller Aisha Saraf Kothari, she started the brand in 2017, AiSP as the go-to destination for luxury fashion enthusiasts. The platform bridges the gap between Europe and India by offering travel guides featuring over 2500 boutiques in more than 30 European cities, including Paris, London, Stockholm, Megève, St. Tropez, Courchevel, Rome, and Barcelona.
Following a successful show in New Delhi, AiSpi is now bringing its trunk show, Haute Dreams: A Date With Couture, to Hyderabad. The show will take place on August 5 at the Manish Malhotra flagship store in the upscale Jubilee Hills area. The event promises to be a spectacular showcase of 24 international designers alongside Manish Malhotra's couture designs, combining Indian couture with international allure. The designers come from countries such as Italy, France, Turkey, Germany, Denmark, and Japan, among others.
For this edition of the show, AiSpi will be launching five new brands, including avant-garde luxury eyewear from For Art's Sake in London, artisanal bags by Bera from Istanbul, playful yet sophisticated handcrafted bags from Wai Wai in Rio de Janeiro, Moi Meme bags from Milan, and HVISK, the Copenhagen-based bag brand known for their meticulous attention to detail.
A special highlight of the event will be the presence of the design team from Kuwaiti luxury brand Marzook, who will be flying down to Hyderabad to exhibit a custom collection designed exclusively for India. Expect to see unconventional combinations and contemporary twists on classic designs, all presented in an unapologetically bold and authentic way.
Here are TSL's top picks to look forward to at the trunk show.
Marzook
Known for its iconic Pill Swarovski encrusted Bag, Marzook is a must-have for fashion lovers who wish to make a statement. Adorned with swarovski the statement arm candy promises to demand attention. The designer showcases its innate ability to balance form and function with opulence, while sparkling embellishments complete one of the party season's most beguiling accessories. This season, it is the dazzling thing to wear on your arm.
L'alingi
The label’s romantic aesthetic sets it apart from the rest. L’Aingi was founded in 2017 to transform everyday accessories into unconventional, statement pieces of art. Finding inspiration from the over-the-top opulence and timelessness of a diamond ring, the Eternity bag frames a glittery satin pouch within an embellished circular handle that mimics the silhouette of a wedding band, making for a head-turning accessory that will become the talking point of the evening.
Wai Wai
This clutch is an after-dark sophisticated accessory. Meticulously crafted inspired box the animal print inspired silhouette displays your most prized possessions.A showstopping design that calls to be paired with the most dazzling of gowns.
L'afshar
The 'Eva' bag is made from transparent Emerald acrylic with a crushed ice finish that resembles the texture of ice especially as it catches the light. The bag in baby pink boasts a timeless, jewel-like design in a glossy pink hue, this clutch is sure to make a statement. With its sophisticated aesthetic, it is sure to elevate any outfit.
Rosantica
It’s often said that you shouldn’t wear your heart on your sleeve, so why not rest it in the crook of your arm instead? The Sospiro clutch bag from Rosantica, an embellished love heart-shaped shell enclosing a satin drawstring pouch. It’s a piece that blends the relaxed nonchalance of the comfortably loved up with the coquettish appeal that accompanies sparkling after-dark events.
When: August, 5
Where: Manish Malhotra Store Hyderabad - House no.8-2-293/860/A, Rd Number 45, Jubilee Hills, Hyderabad, Telangana 500033
*This will be followed by an online edition of the trunk show on the 6th and 7th of August.
Online Show: August 6-7 aispi.co