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New Beauty Launches in August 2024



Beauty lovers, this month’s new launches are absolutely divine, and we have handpicked the best beauty launches for August. I’m so excited to share my top picks with you. From game-changing skincare to must-have makeup, these gems will elevate your beauty game. 


India’s beauty scene is buzzing with the arrival of global brands making their debut. From Yves Saint Laurent Beauty’s much-anticipated arrival and Priyanka Chopra Jonas’s chic Max Factor has been relaunched in the nation. Let’s not forget Anastasia Beverly Hills with their Blurring Serum Blush and Kay Beauty’s fabulous Hydra Cremè Lipsticks. It’s a beauty lover’s dream come true!


Dive into these new finds and add a touch of sparkle to your routine!


YSL Beauty Makeup Debuts in India






Yves Saint Laurent YSL Beauty is making an exciting debut in India, bringing its renowned makeup collection to the subcontinent for the very first time. Known for its bold and avant-garde style, the newly launched beauty brand Yves Saint Laurent Beauty is set to captivate Indian beauty enthusiasts with its legendary products. The launch features some of the brand's most iconic products including the Touche Éclat Radiant Touch highlighter, a cult favourite that brightens your complexion with an instant, radiant glow, perfect for achieving a luminous look. Also featured is the Rouge Pur Couture Lipstick, available in a luxurious range of bold, daring shades designed to complement Indian skin tones, making a powerful and stylish statement. The All Hours Foundation offers flawless coverage with a matte finish, ensuring you look impeccable from morning to night. To complete the collection, the Lash Clash Mascara provides extreme volume and intense colour with an oversized brush and a long-lasting, fragrance-free, paraben-free formula, delivering dramatic, eye-catching lashes.


For the next two months, Yves Saint Laurent Beauty products will be available exclusively on Nykaa.com and at select Nykaa Luxe stores.


NARS Cosmetics Launches New Lipsticks with its Sweet Sensations Collection




NARS Cosmetics has just unveiled an enticing new line-up of Afterglow delights, adding six irresistible shades to their collection. The new shades range from vibrant pinks and warm browns to rich berry tones, offering something for every mood and occasion. Each shade delivers a lustrous, lightweight sheen that glides effortlessly onto the lips, creating a fuller, more luscious look without any sticky residue. Infused with a powerful blend of antioxidants, these Afterglow delights protect against environmental stressors, while mango and shea butter work together to smooth fine lines and lock in moisture, keeping lips soft and hydrated.


Fans of NARS can find these latest offerings at Sephora, Shoppers Stop, and the NARS Boutique in Delhi, ensuring easy access to these must-have products.


Maison Margiela Fragrances unveils its latest creation, 'From the Garden'





Maison Margiela Fragrances unveils its latest creation, 'From the Garden', at Jio World Drive. A collaboration with Global SS Beauty Brands Ltd., this uplifting fragrance transports you to a sun-drenched Italian garden. Capturing the essence of a tranquil afternoon amidst nature, 'From the Garden' is an olfactory journey of discovery. With notes of green tomato leaves, zesty mandarin, and aromatic geranium, the fragrance evokes the joy of hands-on gardening. The accompanying pop-up store offers an immersive experience, featuring the entire REPLICA fragrance range, personalised gifting options, and a dedicated space for home scenting products. Created by perfumer duo Olivier and Sebastien Cresp, 'From the Garden' is a fragrant ode to family, nature, and the simple pleasures of life.


Anastasia Beverly Hills Launches Blurring Serum Blush





Anastasia Beverly Hills introduces the new Blurring Serum Blush, a hydrating liquid blush that delivers a soft-matte, radiant, and blurred finish. This innovative formula, enriched with Niacinamide and Pomegranate Peel Extract, offers a buildable, vibrant colour while nourishing the skin. Its gel-like texture adheres beautifully, creating a natural, flushed 'from within' effect. The blush comes with a pointed needle-tip applicator for precise placement and easy blending with either fingers or a brush. 


Available in five naturally flattering shades—Guava (peachy pink), Baby Pink (cool-toned pink), Peach (bright peach), Hibiscus (bright pink coral), and another flattering hue—this serum-enriched blush enhances your complexion with a healthy, glowing look.  Get yours from Tira, Sephora, Nykaa, Tata Cliq, Myntra, Boddess, SS Beauty, and ABH exclusive stores in Mall of India Noida and Phoenix Palladium, Mumbai.


Kay Beauty Launches Hydra Cremè Lipsticks






Katrina Kaif's beauty brand, Kay Beauty, continues to shine with the launch of the Hydra Crème Lipstick, a product that embodies the brand's dedication to quality and innovation. Recognising the discomfort often associated with matte lipsticks and the growing trend for glossy finishes, Kay Beauty has meticulously crafted the Hydra Crème Lipsticks using advanced technology and skin-loving ingredients. Infused with Hyaluronic Acid for deep hydration and antioxidant-rich Lychee Extracts, this creamy, lightweight formula glides effortlessly onto the lips, providing long-lasting moisture and delivering a rich, intense pigment for a luminous colour payoff. All in all, the Hydra Crème Lipsticks are a must-have for anyone looking to add a touch of glamour and care to their beauty routine.


This indulgent treat is exclusively available on the Nykaa website and app, as well as in Nykaa and select beauty retail stores across Indi.


Kaya’s Newly Launched Derma Glow Body Lotion





Kaya's newly launched Derma Glow Body Lotion is a breakthrough in body care, boasting a powerful blend of active ingredients. Infused with 2% Niacinamide, it evens out skin tone, reduces dark spots, and strengthens the skin barrier for enhanced hydration. The addition of 1% Rumex Occidentalis inhibits melanin production, helping to reduce pigmentation and prevent new spots, revealing a luminous complexion. With 5% Glycolic Acid to exfoliate and promote cell turnover, and 2% Lactic Acid to refine skin texture, this lotion not only enhances radiance but also reduces wrinkles, offering a youthful and radiant glow.


Say Goodbye to Acne and Blackheads with Truly Into Cleanser Launch




For a simple yet effective skincare routine, discover the new beauty launch from Truly: the Into Cleanser. Infused with cucumber, green tea leaf extract, turmeric, and grape seed extract, this refreshing daily cleanser effortlessly removes dirt, pollution, excess product, and sebum. It revitalizes your skin, allowing it to breathe freely and maintain its natural glow. Ideal for a straightforward routine that delivers clear, refreshed skin.


Sereko Launches Its Summer-friendly Hydrating Sunscreen





Ensure all-day hydration with Sereko's 24H Hydration Sunscreen, providing your skin with essential moisture while protecting it from the sun. This sunscreen with New Gen UV Filters, SPF 50, and PA++++. It blocks 98% of UVB rays and UVA damage, preventing hyperpigmentation and premature ageing. Its lightweight, invisible Creme Gel formula absorbs instantly, leaving no white cast.


Haruharu Wonder Launches a skin-friendly solution for blackheads with its Exfoliating Serum: 




What began as a perfect addition to a winter skincare routine has proven so effective that it is now a year-round essential. The Haruharu Wonder Centella 3% PHA Gentle Liquid Exfoliating Serum is the perfect choice for a gentle exfoliation experience. This serum, enriched with Niacinamide, works to fade spots and brighten oily, sensitive, or sun-damaged skin while providing a matte finish and being free of artificial fragrances. Its impressive performance makes it a standout product for all seasons.


Rare Beauty Positive Light Liquid Luminizer Mini 





Rare Beauty's Positive Light Liquid Luminizer Mini delivers a weightless, buildable glow that suits all skin tones. Its superfine, light-catching pearls effortlessly elevate your complexion from subtle sheen to striking radiance. This long-lasting formula resists fading and creasing, ensuring your glow stays put all day. Discover the magic of Rare Beauty exclusively at Sephora, both online and in-store.


Etude Dear Darling Oil Tint





Calling all K-Beauty fans! Etude, the top Korean beauty brand, unveils its highly anticipated Dear Darling Oil Tint. This innovative product promises to be the ultimate lip stain, offering a juicy, glossy colour with intense hydration. Unlike drying lip tints, Dear Darling Oil Tint is formulated with over 70% nourishing oils. This unique blend hydrates and smooths lips, leaving a sleek, moist finish that's as comfortable as it is beautiful.


Embrace your inner fashionista with a range of juicy shades, perfect for creating endless lip looks. Playful pinks to bold reds - there's a colour to match every mood and outfit. Available in six stunning shades: Plum Berry, Real Cherry, Neon Pink, Sweet Apple, Red, and Pink. Discover Dear Darling Oil Tint and give your lips the shimmering, hydrated look they deserve.


Givenchy unveils the Irresistible EDP Very Floral





Irresistible Eau de Parfum Very Floral is a bold, floral fragrance that captures the spirit of a confident, free-spirited woman. A vibrant blend of rose, jasmine, and blackcurrant creates a sunny, addictive scent with a sensual woody base. This fragrance is a modern interpretation of femininity, perfect for the woman who dares to stand out.


Make Up For Ever's Artist Face Powders



Make Up For Ever's Artist Face Powders offer a revolutionary skin-fusing formula that delivers intense, buildable colour for up to 12 hours. With a stunning range of 37 shades encompassing blush, highlighter, sculpt, and bronzer, this versatile collection allows you to create a complete face look using only these powders.


Priyanka Chopra Jonas’s Makeup Brand Max Factor Relaunches in India 






From the OG desi girl Priyanka Chopra Jonas, Max Factor makes a stylish comeback with its relaunch in India. This iconic brand brings an exciting range of products, including the Max Factor Colour Elixir Velvet Matte Lipstick and Max Factor Lipfinity Lip Colour. However, the standout product is the Max Factor Facefinity All Day Flawless 3-In-1 Vegan Foundation, a must-have for vegan beauty enthusiasts. This innovative, lightweight formula combines the benefits of a primer, concealer, and foundation into one powerhouse product, offering up to 30 hours of flawless wear. It’s climate-proof, waterproof, and enriched with SPF 20 to protect against UVA/UVB rays, blue light, and pollution. Whether you’re looking for long-lasting coverage or a product that supports your vegan lifestyle, this foundation delivers both performance and protection.


Discover this game-changing foundation and other Max Factor favourites now available at Nykaa, Amazon, Myntra, Shopper’s Stop, and Boddess.


K18 Launches the Peptide Prep Detox Shampoo in India





One of the best additions to caring for damaged hair is the K18 Peptide Prep Detox Shampoo, now available in India. This beauty launch exemplifies the brand’s commitment to a less-is-more philosophy, featuring only 17 carefully selected ingredients plus their patented peptide for an effective cleanse. Unlike average shampoos that often contain around 40 ingredients, this formula is free of unnecessary fillers, providing a cleaner and more optimal environment for your hair and scalp. The K18PEPTIDE™ technology is microdosed into the shampoo, acting as a bio-tech-powered shield that reduces protein loss during washing. This ensures your hair remains soft, strong, healthy, and clean. Ideal for anyone struggling with damaged or compromised hair, the K18 Detox Shampoo delivers a gentle yet effective cleanse while fostering molecular repair. It's a game-changer for those looking to rejuvenate their hair and maintain its health. The K18 Peptide Prep Detox Shampoo is available at all leading salons, making it accessible for those seeking premium hair care.



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