Rugs are often the unsung heroes of interior design, effortlessly bringing a room together. Luxury carpets, in particular, add warmth, texture, color, and a touch of elegance to any space. Whether crafted from wool, silk, or handwoven with intricate knots, carpets stand as one of the most iconic and expressive elements of décor. However, their allure extends far beyond aesthetics. Each carpet tells a deeper story, revealing a rich tapestry of craftsmanship and artistry involved in designing each piece.
For over a decade, OBEETEE's skilled artisans have dedicated themselves to refining the precision of each knot, ensuring that every rug embodying the core of the brand. With this OBEETEE remains a pioneer in India’s carpet industry. “At OBEETEE, we believe in creating pieces that are beyond their nature of being functional. They are woven stories, meant to be cherished and passed on,” shared Angelique Dhama, President, OBEETEE Carpets - Retail. Each rug is an iconic masterpiece, offering a canvas rich in historical influences and textiles, ready to grace your home.
This year, the decade old brand, launched its biggest and most versatile collection till date, titled VIRAASAT. This collection pays homage to India’s deep-rooted love for its culture, tradition, and vibrant streets. “With Viraasat, we wanted to capture the timeless beauty of Indian weaving, crafted perfectly to fit into the modern-day decor narrative,” Dhama told The Style List. “The carpets from Viraasat are crafted to change the narrative from carpets being seen as mere floor coverings to expressive tapestries that are just as good as artworks for your wall. So, it can be gifted as a trousseau, symbolising the beginning of a new journey while holding on to the roots of tradition,” she added.
L-R: Ashdeen Z. Lilaowala and Tarun Tahiliani for Virasaat by OBEETEE
What makes this collection even more special is its collaboration with four of India's leading couturiers: Tarun Tahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia. “The collaboration was a very thoughtful choice. Each of these designers has shaped and defined legacies in their own right, particularly in the way they’ve reimagined and elevated weddings and celebrations in India. OBEETEEalready has a legacy of 104 years, by bringing their unique perspectives into Viraasat, we’re weaving together a narrative that celebrates both their contributions and our tradition.”
L-R: Anju Modi and Anita Dalmia for Virasaat by OBEETEE
Within the Viraasat collection, traditional Indian crafts such as Pichwai, scenes from the Ramayana, breathtaking views of Vrindavan, Persian and Oriental embroidery, and Kashidakari are just a few of the inspirations that have been masterfully integrated. Speaking about the design process that was a collaboration with not one but four other creative geniuses, Dhama explained, “it took many discussions, ideation, selection, and finalisation to ensure that we were creating the. It took months of discussions between the OBEETEE team and designers to come to a consensus about the designs to perfectly feature our vision and story through every thread of these carpets,” The result? Breathtaking designs where every knot tells a story, expressing a deep affection and admiration for our timeless traditions.
The Viraasat carpets are not just floor coverings; they are the storytellers of your home, ideal for becoming statement pieces in any space. With the festive season fast approaching, Angelique Dhama shared her vision for incorporating these carpets into your home.
"When bringing these rugs into your home, remember that they are more than just floor coverings—they can transform your room into a magnificent work of art, especially when hung on the wall."– Angelique Dhama President, OBEETEE Carpets - Retail
Angelique Dhama’s Festive Season Styling Hacks
Festivals in the Indian context are undeniably all about vibrant patterns and colours and this goes for everything- the accents, the upholstery, and the carpets. To create more depth and vibrancy in your space, you could consider layering carpets in different textures or patterns from the collection to create depth and warmth.
If you’re hosting guests, place a Viraasat rug in your entryway or living room to set a welcoming tone.
Another great idea is to use these carpets as wall hangings—they can serve as the focal point of a room, adding a rich tapestry of colour and design. Don’t be afraid to mix traditional and modern elements; the key is to let the carpet’s intricate details shine through, making your home feel both festive and timeless.
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