Apple’s September event is more than just a tech launch—it’s a glimpse into the future of technology. It's that time of the year when Apple's widely anticipated launch of the next iPhone, just dropped. The energy and chatter are palpable. And yes, the world’s largest and most anticipated tech event just drew to a close. With its focus on innovation, style, and functionality, the event left fans and critics excited for the next chapter of the Apple journey.
Whether you're an iPhone aficionado, a loyal Apple Watch user, or just a fan of sleek, cutting-edge technology, Apple’s 2024 September event promises to deliver a few surprises and plenty of must-have gadgets. So what were the key highlights? During Apple's annual September event, It's Glowtime Apple taking place at the company’s headquarters in Cupertino, California, US, the event marked the unveiling of the highly anticipated iPhone 16 and iPhone 16 Pro, built for Apple Intelligence, the all-new Apple Watch Series 10, AirPods 4, Apple Watch Ultra 2 and AirPods Max in fresh new colours.
Let’s take a closer look at each of these.
Apple iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max
At the centre of Apple’s showcase were the new iPhone models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Each of these models is built with Apple’s new AI-powered feature, Apple Intelligence. With systemwide Writing Tools, users can seamlessly adjust notes or emails to make them more friendly, concise, or professional. These tools also help with grammar checks, word choice, and summarising text. In the Notes and Phone apps, users can record, transcribe, and summarise audio, making it easier to recall key points from meetings or conversations.
The iPhone 16 Pro series, powered by the A18 Pro chip, takes mobile photography to a whole new level with a feature called Camera Control. This tool allows users to fine-tune exposure, depth of field, and other camera settings with ease. With a 48 MP Ultra-Wide Camera and 5x Telephoto lens, these models offer outstanding photography capabilities. They also support 4K120 fps video recording in Dolby Vision, the highest resolution and frame rate combination ever on an iPhone.
Both the iPhone 16 Pro and Pro Max feature a durable titanium design, the thinnest borders, and the longest battery life ever in an iPhone. Available in black, natural, white, and desert titanium finishes, the iPhone 16 Pro (128GB) starts at ₹1,19,900, while the iPhone 16 Pro Max (256GB) starts at ₹1,44,900.
The iPhone 16 and iPhone 16 Plus models are also notable, featuring a 48 MP primary sensor and 2x optical zoom, along with the new vertical camera setup. Available in vibrant colours like white, black, teal, pink, and ultramarine, the iPhone 16 (128GB) is priced at ₹65,000 ($799), with the iPhone 16 Plus starting at ₹74,000 ($899).
Apple Watch Series 10
Celebrating a decade of the Apple Watch, the Apple Watch Series 10 marks a significant evolution in design and functionality. It is the thinnest Apple Watch ever, featuring the largest display seen on the device. The watch continues to focus on health and wellness, introducing new fitness tracking features and improved health sensors. The Series 10 also includes advanced connectivity options, allowing users to stay connected without relying on their iPhones. The redesigned display is 20% larger, providing more space for data and customization. With enhanced features such as Blood Pressure monitoring and Sleep Stage Tracking, the Series 10 sets a new standard for wellness monitoring. The new body temperature sensor allows for easy health monitoring, and Crash Detection offers added peace of mind in emergencies. Additionally, the Series 10 supports fast charging, enabling a full charge in just 45 minutes, which is ideal for users on the go.
Price: Starting at £499
Apple Watch Ultra 2
The Apple Watch Ultra 2 is the ultimate companion for adventurers, athletes, and explorers. Its rugged design can withstand extreme conditions, and its titanium casing ensures durability while keeping the watch lightweight. The Ultra 2 features dual-frequency GPS for pinpoint accuracy, making it ideal for trekking or running in challenging environments. The Ultra 2 also includes an 82-hour battery life, ensuring that you can go longer between charges. It’s water-resistant up to 100 metres and offers advanced diving features, making it a versatile tool for underwater exploration.
Price: Starting at £799
AirPods 4
Apple unveiled its latest wireless earbuds, the AirPods 4, at the iPhone 16 event. There are two versions available—the entry-level AirPods 4 priced at $129 and a higher-end version with active noise cancellation (ANC) for $179. The ANC version also includes a speaker in the smaller charging case to enhance Apple’s Find My tracker and supports wireless charging with both Qi and Apple Watch chargers.
With improved sound quality, enhanced noise cancellation, and a sleeker, more comfortable design, these earbuds elevate your listening experience. Featuring Adaptive Transparency, the AirPods 4 allows you to hear your surroundings while still enjoying your favourite tunes. Battery life has also been improved, offering up to 6 hours of listening time on a single charge. With a redesigned shape for a more comfortable fit, these AirPods are perfect for long listening sessions. The updated charging case now supports USB-C, aligning with Apple's move towards universal compatibility across devices.
Price: Starting at £179
AirPods Max
Apple has announced the next version of the AirPods Max, and the headphones finally have a USB-C port instead of the Lightning port. This means that AirPods Max users will need to replace their headphones if they want the USB-C feature. Apple’s over-ear AirPods Max are now available in new colour options such as Midnight Blue, Sunset Orange, and Cloud Grey, allowing users to match their headphones to their personal style. The AirPods Max features Active Noise Cancellation and Transparency Mode, which allow users to switch between immersive sound and environmental awareness. Comfort is provided by memory foam ear cushions for extended listening, while the Spatial Audio feature delivers a surround-sound-like experience, perfect for movie watching or gaming..
Price: Starting at £549
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