H&M's newest collaboration is here, and this one marks its first with an Arab based designer, Sandra Mansour. The Beirut-based brand is known for its dreamy and daring aesthetic with an element of modern coolness. Through her collection with H&M, Lebanese designer Sandra Mansour wants to send a message of hope and light to women around the world.
"The inspiration for the H&M collaboration was nature and natural elements.
Especially the sunflower, which represents the cycle of life, and its dependency on sun and light. Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now,” says Sandra Mansour, CEO, and designer.
“The first things you notice about Sandra Mansour’s designs are their dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the modern youthfulness. There’s also something empowering about the femininity. We’re proud to be collaborating with such a trailblazer and look forward to launching the collection worldwide!” says Maria Östblom, head of design womenswear at H&M.
Dot, floral and sunflower motifs enrich sheer, delicate fabrics and emphasise the craftsmanship, while the feminine silhouettes exude power and urban edge. Taking inspiration from strong female artists and the beauty of nature, the collection features intricate designs in a muted colour palette, where handcrafted details like edgy ruffles and layers of romantic fabrics create a youthful, empowering look. Think a feminine and strong range of dresses, blouses and skirts, a tailored blazer, and a printed T-shirt and hoodie. Fit-and-flare shapes and ruffled hems are mixed with volume and statement details in an earthy colour palette of mushroom greys, ivory and black.
The Sandra Mansour x H&M collection will be available at hm.com as well as in stores worldwide from 6 August 2020.
Here's a sneak peek of the powerful, edgy, chic yet feminine pieces you can get your hands on!
