The beauty industry, much like the fashion world, often sees trends re-emerging every few years. Many of us who pay attention can anticipate which trends might make a comeback and when, while others embrace the changes as they arrive. After watching countless YouTube videos, and Instagram reels, and envisioning the future, several of us have predicted the beauty trends that may reappear in 2025.
The trends expected to resurface in 2025 could shock many, yet, some are refreshingly surprising, featuring beloved beauty products returning to the shelves. With that in mind, here are ten makeup trends to watch for in 2025.
“Barely There” Blush
In 2024, a trend called "blush blindness" emerged, and I have to admit, I loved it. However, the upcoming trend for next year is quite the opposite: a barely-there blush look. As the name suggests, this style involves using hardly any blush or even none at all. While some people may embrace this trend, I personally prefer to stick with a hint of pink on my cheeks any day.
Product picks: Pixi Beauty’s PH Cheektone or MAC Sheertone Powder Blush In Gingerly
Pale Nude Lip
Yes, that trend—the one that had us all questioning our life choices—is coming back. But this time, concealer lips have had a rebrand. The 2025 version takes a ’90s spin, pairing lighter lip liners with a milky gloss finish. If you want to embrace this trend, it's best to choose a lip liner that is one shade darker than your skin tone and a lip gloss that is one shade pinker than your skin tone. This combination will help you achieve the perfect pale nude lip.
Product picks: INGLOT Lip Satin Lipstick in the shade 331 or Anastasia Beverly Hills Warm Taupe Matte Lipstick.
One & Done Shimmery Eyeshadow
Minimal effort, maximum payoff, what’s not to love? A single swipe of shimmer across the lids is all you need to be party- or wedding-ready. With brands absolutely nailing their eyeshadow formulas right now, you really can’t go wrong with this trend.
Product picks: Anastasia Beverly Hills 2023 Cosmos Eyeshadow Palette
Frosty Makeup
That icy, ethereal glow is about to have its moment. Frosted lips, cheeks, and eyes that catch the light just right—it’s very Y2K meets Euphoria, and we’re here for it.
Product picks: Rare Beauty Powder Blushes and Huda Beauty Icy Nude Eyeshadow Palette.
Brown Mascara
Subtlety is still in style. If you appreciate a minimal and warm aesthetic, this year might be perfect for you. The Barely There Blush trend is gaining popularity, and brown mascaras are set to have their moment. Pair it with the Barely-There Blush trend for a soft-focus, understated glam.
Product picks: Too Faced Better Than Sex Mascara in Chocolate or Benefit Cosmetics BADgal BANG! BIGGER, BADDER Volumizing Mascara In Rebel Brown
Bold Lip Colours
Remember when overlined lips in deep brown and burgundy shades were everywhere? Well, it’s time to dig those lip-liners back out. Plums, reds, and maroons are set to dominate, giving that classic ’90s pout a fresh resurgence. If you already have a dark espresso brown lip liner, now is the perfect time to use it.
Product picks: Huda Beauty Power Bullet Matte Lipstick, Ladies Night and Lip liner in Warm/Rich Brown.
Brands Introducing Their Fragrance Line
This year has seen a wave of luxury makeup and skincare brands launching their very first fragrances. Fenty's perfume performed exceptionally well, followed closely by Merit and Glossier, both of which nailed their launches. However, the scent, bottle design, and marketing strategies could significantly impact the success of brands looking to enter the market in the upcoming year. We are excited to see which new brands will launch their perfumes in 2025!
Mauve and Brown Blush
It’s giving autumn all year round. Moody, elegant, and effortlessly refined, brown and mauve blushes are set to take over the beauty scene. If you love a subtle, sculpted look, this is your time to shine.
Product picks: Rhode Pocket Blush in Sleepy Girl
A Comeback For The Powders
Just when we thought we were getting too comfortable with cream makeup, powder products are making a comeback. Welcome back to powder blushes, bronzers, highlighters, and even lipsticks. If you still have a collection of powder products on your vanity, you're in luck—you’ll be right on trend!
Smokey Eyes
You either love it or dread it. But like it or not, Smokey Eyes are back for 2025. Whether it’s deep black, sultry brown or just a simple black liner smudged along the waterline, expect to see this classic ’90s look everywhere again.
Beauty trends never really die; they just take a little break before coming back for another round. So, if you’ve been holding on to a favourite product, it might just have its moment again. Which trend are you most excited (or nervous) about seeing in 2025?